It's designed! The posterised cover and the use of a sans serif on a GPO document is a real departure. It's also a fudge, since the innards are exactly the same as the earlier reports. Given that the big story of the day was the opening of the Post Office Tower in 1965, one suspects that someone had pointed out that this modern, brand-spanking new marvel needed to be represented as such and that a little consistency needed to be brought into the equation. 'Let's see what those bearded weirdies in commercial art come up with, what!'
Thoughts, observations and rants about all things brand. 'Brand New' means something quite different in certain parts of the UK, it means idiotic, stupid and just plain daft. So there's lots of that too.
Friday, 22 March 2013
Fitzrovia 6,5 here...
More treasure. What's striking about today's find is its modernity in contrast to the reports shown in my post Holborn 6,4, please, which pre-date it by just one year.
It's designed! The posterised cover and the use of a sans serif on a GPO document is a real departure. It's also a fudge, since the innards are exactly the same as the earlier reports. Given that the big story of the day was the opening of the Post Office Tower in 1965, one suspects that someone had pointed out that this modern, brand-spanking new marvel needed to be represented as such and that a little consistency needed to be brought into the equation. 'Let's see what those bearded weirdies in commercial art come up with, what!'
It's designed! The posterised cover and the use of a sans serif on a GPO document is a real departure. It's also a fudge, since the innards are exactly the same as the earlier reports. Given that the big story of the day was the opening of the Post Office Tower in 1965, one suspects that someone had pointed out that this modern, brand-spanking new marvel needed to be represented as such and that a little consistency needed to be brought into the equation. 'Let's see what those bearded weirdies in commercial art come up with, what!'
Thursday, 21 March 2013
Holborn 6,4 please...
A couple of weeks ago I posted about some fabulous GPO/BT
files I stumbled across in F for Fabulous. I have to admit that I’ve made a point
of walking down the service road at the back of the old GPO exchange where I
found them in the hope that there might be more treasure, since someone is
obviously having a bit of a clear out. And guess what?
Don’t get the wrong idea. I don’t make a habit of rooting
around in rubbish bags. In fact someone else had done that this morning and thank goodness they had, because otherwise I would never have seen these. They had been strewn on the
pavement like so much garbage and not recognised as being historical brand documents, as they most certainly are.
It was the logo I spotted first, a big crown and those no-nonsense
caps: GPO. I’d happened across an accidental Annual Reports and Engineer
Reports graveyard, all were marked highly confidential of course and all containing
details of cutting edge technology at the time of their publication and
circulation. But sadly, in a lame attempt to preserve their
confidentiality, the chucker-outer had torn them in half – an act of social
vandalism if ever I saw one – but they’re thrilling nevertheless.
They’re a window on the past that offered a view of the future of telecommunications. How very exotic the new type of phones, including the Trimphone, must have seemed to the people reading these documents while planning their introduction to the public.
There’s something rather beautiful about the purity and simplicity of the typewritten contents. No hiding behind fonts, clipart, pro-forma charts or background textures; just, facts, figures, objectives and innovations. And the naivety (by today’s standards) of the presentation underscores the integrity of the contents rather than diminishes them.
The books I picked up date from 1957-58, 1960-61 (the year of my birth) and 1964-65. As I write this online while occasionally checking my smartphone and posting the photos I have just taken with my iPad, I get a sense of just how far we’ve come.
Monday, 4 March 2013
Home Alone
About two weeks ago I
noticed a friend’s post on Facebook wherein she said that she was getting used
to working from home. I replied and my post went something like this: Don’t do
it. You’ll regress / lose your voice / vocabulary / figure /sense of proportion
/ your friends and sanity. It’s mans’ worst invention.
Last week, Marissa Mayer,
CEO of Yahoo, (in)famously banned employees from working from home. Indeed the
newspapers, radio and the telly-box have been brimming with related stories
ever since. Some pieces have focused on productivity issues and others on the sociological
impact of home-working, or the trust factors involved between employer and
employee, namely, are you having a laugh at their expense?
Already the camps for and
against are pretty well defined and entrenched. It seems that those employers
who are doing the reigning-in are being branded as draconian and unreasonable
and it will be interesting to see how or if this eventually affects their
brands.
I can understand why home working is appealing to some or why it’s pivotal to others – those with children for example – but I also know that it’s lethal, especially if you live alone as I do, sans husband, partner, children, cats, dogs or budgies. I think that this is really an argument about personal growth and this is my two-penneth.
We all need Scalextric
lines.
We know that kids need certainties,
routines, structure and boundaries, because those things make them feel secure and they
provide a framework for development and adults are no different. People start
to unravel without them. If you work from home the onus is on you to create a
framework and that is not as easy as it sounds. The distractions are legion,
from the washing that becomes a point of fascination, to the walk to ‘get your head
around something’ which transmorgifies into a shopping trip or lunch. The
rituals and ceremonies of the office (even the process of getting there)
provide the bends and curves in the day that keep us psychologically on the
straight and narrow. I work very hard to inject structure into my days. I make a point of
going to a public space for a portion of every day, thus mimicking the process described
above. It keeps me sane.
Work expands to fit the time
available.
Or more accurately, ‘work expands so as to fill the time
available for its completion’, as Parkinson decreed. It should really be recognised as the official motto of the home worker. In the office shame-factors are at work and the close proximity of
others makes it more likely that we will ‘get on with it’ because they can see
if we’re not.
I can also tell you that your backside and your gut will eventually
expand to fit any garment available. You just don’t move as much when you’re at
home and the absence of co-workers’ beady eyes means inevitable self-sanctioning of multiple
dips into the Hob-Nobs, fridge, crisps or chocolate. One can easily get to the
point when Pimms ‘O’ Clock is anytime you want it to be. Add to all of that the
absence of the daily walks to the tube or rail station, or the cycle to work, or
the stairways en route and on site and the general workout the office provides
(even a beetle to your neighbour’s desk in your wheelie-chair, which,
incidentally is great exercise) means the negation of the benefits of your morning
gym session or run and hastens your introduction to elastic waistbands.
A word about words.
Work alone for long enough and they stop flowing. If your only conversations, even for a couple of days, are with shopkeepers or yourself, you start to lose your voice both literally and figuratively because you’re not using it and the lack of interaction, intelligent or otherwise, means that your vocabulary suffers as a result. Words are increasingly likely to be found sitting on the tip of your tongue as you continue to spend more time sitting on your ar*e.
Falling between the craics.
The banter, the cliques, the
gossip, the politics, the intrigues, it’s all important stuff. We all know that
don’t we? I can tell you that if you’re a nobby-no-workmates the craic is what
you miss the most. A beer on Skype on a Friday night is no substitute and never
will be. People say that technology brings people together, that it makes you
feel like you’re a room away. But it’s not true, because you’re always sending
stuff somewhere else. The craic is about belonging, which promotes well-being,
whereas home working promotes a sense of detachment and a dilution of one’s
sense of proportion because we have no one to tell us we’re being stupid /
wrong / rude / nice or a tw*t. You begin to understand that even the assholes
you work with have a function.
Home alone. Over blown.
That’s what I
think.
Yours,
Nobby.
Friday, 1 March 2013
Out to lunch
Eccentric.
We are.
Humour.
For Sure.
Whimsy.
By the boat-load.
Just some of the words used to describe 'Britishness' and 'the British'.
Thank goodness.
A picture paints a thousand words, so they say.
They're right.
I took these on Regent Street a couple of hours ago.
The Great British worker lunching with style and living the brand. If the Post Office ever puts out a set of stamps to celebrate Britishness these chaps should be on them.
We are.
Humour.
For Sure.
Whimsy.
By the boat-load.
Just some of the words used to describe 'Britishness' and 'the British'.
Thank goodness.
A picture paints a thousand words, so they say.
They're right.
I took these on Regent Street a couple of hours ago.
The Great British worker lunching with style and living the brand. If the Post Office ever puts out a set of stamps to celebrate Britishness these chaps should be on them.
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