I never, ever thought I'd say / write this, but Morrisons have some very well designed 'value' packs on their shelves. CPB, designed. And from a design point of view they beat the crap out of the other own-brand ranges. Especially the lamentable Tesco 'Everyday' range and the terrible M&S 'Simply' stuff.
Who'd av thunk it?
Take a look:
http://www.designweek.co.uk/coley-porter-bell-and-morrisons-unveil-m-savers-value-range/3032999.article
Take a look:
http://www.designweek.co.uk/coley-porter-bell-and-morrisons-unveil-m-savers-value-range/3032999.article
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