Thoughts, observations and rants about all things brand. 'Brand New' means something quite different in certain parts of the UK, it means idiotic, stupid and just plain daft. So there's lots of that too.
Monday, 22 July 2013
It was The Sun Wot Won it...again
Like it or not, you have to admire it: The Sun. Fifty-six pages of either infuriating bluster and crap or your own thoughts in black, white and smudgy colour.
It has a well documented talent for creating great front pages, the economy and simplicity of which are, in my view, a joy to behold. Funny, witty, boasting, cheeky and often on the edge of respectability. It's The Sun's primary brand asset if you like, as recognisable as the red-top masthead.
So in wondering how the national press would report yesterday's arrival, it was perhaps inevitable that they would come up with a corker. And they did.
It was The Sun Wot Won it...again.
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