Thoughts, observations and rants about all things brand. 'Brand New' means something quite different in certain parts of the UK, it means idiotic, stupid and just plain daft. So there's lots of that too.
Thursday, 26 September 2013
This banking thing is all out of proportion...
So TSB leave the Lloyds stable and spend a fair bit of wonga on a rebranding regime, which of course means new signage, part of which I accidentally nicked (and returned) a couple of weeks ago.
The shot above is of a branch mid-way down Holborn. I spied it yesterday. It's a disgrace. Nice signage, and then some buffoon creates a stick-on thing to cover the area around the ATM on the right, which is contrary to what is happening on the left. What a dog's dinner. Did someone in procurement get the printers to knock something up? Because if it's the Frankenstien-child of an internal design unit, or heaven forfend, a designer, they should be fired.
As we say in Blighty: buggered already!
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