I bet it seemed like a good idea down the pub...

 

Bloomsbury, London

The sun was particularly intense this afternoon, so I had wondered if the above was some kind of bad mirage. But no.

This company thought it was a good idea to name itself after a notorious herbicide, which is inextricably linked with a terrible conflict and infamous for causing health defects and has latterly been linked to the deadliest form of prostate cancer. Ummmm.

Rating on the fu*kwit scale of 1 to 10?
You decide.