You want to be a good citizen, a diligent and considerate patron and a polite and responsible member of the public. You want to dispose of your rubbish.
Easy, isn’t it? You just find a bin, don’t you?
Should you find yourself at the Royal Festival Hall you’ll find the bins come in litters of two - only be prepared to loiter.
The following is what you’ll see.
A dark grey bin and a light grey bin, each carrying the following type:
. food scraps
. fruit cores
. crisp bags and sweet wrappers
. anything contaminated with food
. tea bags and coffee grounds
. paper (white, coloured, newspapers, magazines, books and hand towels)
. cardboard
. empty aluminium and steel cans
. empty plastic bottles
. empty plastic and cardboard cups
Makes your head spin, doesn’t it?
I’ve witnessed people studying this stuff for minutes at a time – 3 minutes being the current record. I kid you not.
Information design is design that’s designed to inform. Aid understanding. Make things accessible. It shouldn’t be design that confuses. It could be so much more direct and simple, since around 70% of the words are superfluous. No wonder some just give up and plonk their stuff on the nearest surface.
Compare and contrast with Pret’s economical, direct and user-friendly approach. Go to the bins and you’ll see this:
Bottles and Cans Only Liquids Everything else in here
Job done. Clear, simple and quick with no margin for error.
No need for any more wrapping.
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