Monday 28 January 2013

On being dumped...


What’s the worst thing that could happen to you? 
Leaving the loo with your skirt caught up in the top of your tights? (Once saw that happen to some poor soul in the very busy foyer of New Scotland Yard.) Finding a clump of hair in your breakfast mushrooms on the train? (Sure did, on the Pullman up to Preston. Ask Piers Rutterford. He was there.) Driving off with your purse on the roof of your car? (Did that once, from Safeway at Camberwell Green to home on Camberwell Grove – just like in the Nat West ad – and yes, people at bus stops were shouting and pointing at me and miraculously it was still sitting there when I got home.) Or phoning your (then) paramour, wonder why he’s out of breath, and then twig that he’s in the middle of sha*ging someone else? (Yep, it was a fair while ago, but another box ticked nevertheless.)
 
What’s the worst thing that could happen to you if you’re a designer, photographer, writer or a painter – indeed any profession where you are defined by your produce? And the answer is…you lose it. Guess what?
I just ticked another box.
 
Any designer will tell you that you collect a huge amount of stuff during the course of one year let alone 29. Pieces of print, direct mail, posters, invitations, packaging – and that’s just the finished ‘live’ stuff.  Add to that the roughs, mock-ups and the job bags pregnant with the ones that got away. If you’re similarly aged, then there will be a lot of paper from the pre-digital years. You like me will be in possession of your very own Museum of Was. Then there are the disks, floppy, Zip and so on. Where do you put it all?
 
Some years ago I struck-up a deal with a chap who owned a number of storage units in South London and I bedded it down in there, with Clever Dog as a comforter. I made visits now and then to retrieve things or to replace them and generally show my face. The last time I showed my face was about 6 months ago, but last week I decided to show it again only to discover that the chap had sadly died and that his units had been cleared out!
 
When I heard that I got that strange taste in my mouth, the one you get when you trip up on a flagstone or almost miscalculate the kerb and fall flat on your face – adrenaline – a whole keg of it. My archive!!!!
A little detective work revealed that this man had no family and there was no paperwork since it was a personal agreement, so the contents had either been sold or dumped.
 
Twenty nine years-worth of work, seven years of college projects, award certificates, mementoes of people and companies past, photographs (professional and personal) and 35m films and disks…all gone. All that remains is an A4 book of digital prints I had at home.
 
It’s a bit like trying to prove your identity when your passport is lost or stolen, because those pieces of paper, plastic and celluloid defined me. They provided the evidence to support the litany of activity presented on my CV. And each project was infused with memories of my working and personal life and laminated in Letraset, Cannon colour copies, rubylith, acetate, rendering, axonometric drawings, tracing paper and the rest.
 
Product + Personality.
Only one remaining.
So what now?
Start again. What else?
New balls please.


Tuesday 8 January 2013

150 not out


 “Wow.” “Cool.” “Awesome.” No, not me doing my ablutions, but a gaggle of American visitors who on spying the giant roundels marking the subterranean entrance to Chancery Lane tube, broke into a fast trot with smartphones aloft as if in salute. It was love at first sight. They took it in turns to snap and film each other whilst trying to get as close to the roundel as possible. They were hugging it. This was their proof. They’d been here. You can’t argue with the roundel.

It’s a familiar scene, one I’ve seen played out many, many times with visitors from just about everywhere. Sometimes I may not have understood what they were saying, but then sometimes you don’t need to understand what is being said in order to understand what is meant. It’s about provenance. It’s about validity, trust and originality. Nothing says ‘London’ like the roundel does – not even red phone boxes or red busses 
 and so for our visitors it’s a badge of authenticity.

We may walk by it or ride on the system several times any given day without giving it all a second thought. But by jingo we’d miss it if it wasn’t there. Anyone who has left London and ‘gone-back-to-where-they-came-from’ in the UK, if only for a visit, will acknowledge that when subjected to the vagaries of the average provincial bus/train/mini-cab service. They say there are no alien lifeforms. They’re lying. They're here and they all work as mini-cab drivers in Barnsley.


We love it. We hate it. We love it. It’s great. It’s a f*ck-up. But it’s our f*ck-up, and deep down – around the same level as the Brunel tunnel – we have a soft spot for it, that network of arteries that carries the lifeblood of our city. That’s you…and occasionally me.


Every designer and art director wants to design a poster for the Underground, it’s a dream brief. Why? Because it’s the designers ticket to immortality. Design a poster for the tube and it becomes part of the archive and as such will be around long, long after you’ve gone and who wouldn’t want to spend eternity in the company of Abram Games, Man Ray, Tom Eckersley, Fougasse and the rest? Ask Brian Webb, Michael Johnson or David Pocknell, they know because they’ve had the privilege too. They’ll tell you that a brief from TFL or the London Transport Museum creates sparks (creative and otherwise) in any studio: the competitiveness!


The Underground has played a sizable part in my own career. I’ve been very lucky in that respect. In various past lives we’ve created visual identities for customer-facing information pieces, posters, training materials and a brand identity, signage, communications and information pieces for Crossrail in its original incarnation. (That’s 23 years ago, probably before some of you were born.) And, more pertinently, the commemorative poster for the exhibition marking the Tube Centenary: 100 years of electric underground railways.


The Underground is 150 years young tomorrow and there’s a fabulous exhibition at the Transport Museum as well as other related happenings. So if you walk by a station or get on the tube, sing happy birthday. And if your train is late remember that it could be worse. You could be in Barnsley.


http://www.ltmuseum.co.uk/

http://www.ltmuseum.co.uk/whats-on/tube150

http://www.ltmcollection.org/posters/results/results.html?IXsearch=tube+centenary&button=GO%21

http://www.ltmcollection.org/posters/artist/artist.html?IXagency=Fine+White+Line