It isn't often that you see an ad that makes you do what it's designed to do, namely, make you stop whatever you're doing, keep your digits hovering over the remote and watch it.
DLKW have managed just that with their Halfords "best trips last a lifetime" ad. In fact I find myself channel surfing to catch it playing. That hasn't happened before.
It's like they've plugged a scart lead into my noggin and harvested the memories in there. The casting. The clothes. The bikes. The fields. Buggering about in woods. The feel of it. Everything about it is perfect. And as always god is in the detail and the sign-off playing card on the spokes is sublime, although I used a Topps footie card of Kevin Keegan. He was, at the time, the most desirable bloke in the UK. He even had his own range in Grattan's catalogue to prove it. It is. It's true.
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