One of the best brand innovators, strategists and managers
of the past 30 years committed brand suicide last week.
Madonna, or Madge, as we like to call her here in Blighty, got her
breast out in support of women’s rights in Turkey. She was on stage of
course, otherwise she probably wouldn’t have done it.
It was sad — truly sad. A sobering and unedifying spectacle
and not the outstanding and inspirational gesture she obviously thought it was.
Here was the death of a brand.
I’m a few months short of 51 and she’s 53. So I thought, 'put it away'. It
was the wrong kind of ‘still got it’. She should have been watching the Jubilee
concert. More specifically, Grace Jones, who at 64 was no less dressed in ‘otherness’
as she has always been, but made headlines everywhere by virtue of her
hula-hoop. That’s brand extension.
Madge. You’re not such a great strategist after all, are you
love.
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