Monday 6 May 2013

JB. Jolly Bloody... good

So yesterday I'm walking past JB Sports on Ludgate Hill, which is a spit away from St. Paul's and there's the biggest and ugliest pile of crap on the pavement right outside their shop. It's a Bank Holiday and it's hot, so there's an amazing array of cans, lolly packs and salad bowls from the nearby M&S Simply Food. There's also an electrics/telecoms engineer's box there which provides a handy shelf for people to dump litter on.

For reasons we understand, namely, the IRA's activities in the good old days, there is a dearth of bins in the City and especially near landmarks like the aforementioned. But your average visitor is probably unaware of this, they probably just think us to be bad planners.

As we all know, one piece of litter attracts another and pretty soon you have a mountain of it, just siting there and primed to feature in the thousands of photographs and films being taken by the hundreds of people wandering around that part of the capital.

Being a brand-bore it matters very much to me what people think of this City and by extension our country. So I went into JB Sports and asked for a bin liner so that I could clear the mess up. Not only did, Zac, one of the young chaps serving provide me with the necessary, he also came out to help me having realised that it wasn't doing his shop any favours either. Brand awareness. Bless him.

I don't know what you're paying him JB, but it's not nearly enough. This young chap 'get's it', so he's a keeper, and feck knows you need all the help you can get.


Zac. Salute.






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