Thursday 13 June 2013

The Big Bear is on Little Portland Street

On the brand strength and recognition scale Soviet Russia is right up there; one of the biggest and most successful brand communications exercises ever. A powerful and indelible pallet of colours, symbols, shapes, illustrations, type and Cyrillic script. A borscht of elements which can be served to transmit a very definite set of values and emotions.

I'm a huge fan of Russian print and poster works and I was very glasnost (sorry, couldn't resist that) to find, GRAD: Gallery for Russian Arts and Design, yesterday. It opened last week and it has some truly smashing work on display. If you work in communications you really need to visit this constructivist haven.

I want...

I want...

I want!

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