Monday 22 July 2013

It was The Sun Wot Won it...again


Like it or not, you have to admire it: The Sun. Fifty-six pages of either infuriating bluster and crap or your own thoughts in black, white and smudgy colour.

It has a well documented talent for creating great front pages, the economy and simplicity of which are, in my view, a joy to behold. Funny, witty, boasting, cheeky and often on the edge of respectability. It's The Sun's primary brand asset if you like, as recognisable as the red-top masthead.

So in wondering how the national press would report yesterday's arrival, it was perhaps inevitable that they would come up with a corker. And they did.

It was The Sun Wot Won it...again.

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