Thoughts, observations and rants about all things brand. 'Brand New' means something quite different in certain parts of the UK, it means idiotic, stupid and just plain daft. So there's lots of that too.
Michael O'Leary, CEO of Ryanair on Twitter yesterday and making, as usual, a total hashtag of it. What do you do when the biggest clown in your circus is the CEO? From an employee perspective how does that feel? He's like the balloon performer you book for your nipper's birthday party, who, instead of making dogs, produces polychloroprene meat and two veg. He's as toxic as some of the stuff in the back of your fridge. Time he was binned.
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