Some venture people just got very lucky...

Last October I wrote a post Prime for a kicking?

Dr Martens had just been taken over by an investment group and I expressed the hope that they would respect, understand and propagate the brand because of the emotional connection people have to the product. There's good reason to fret whenever a much-loved brand is taken over because its welfare isn't necessarily top of the list for some investors. Read my post Knowing your arse from your elbow.

In years to come, Primera, the new owners of Dr Martens will be talked about in revered tones and referred to as those lucky bastards because, Peter Capaldi, the new Doctor Who, has been revealed as a DM wearer. I think there will be tea parties with cream cakes in their offices every day from now on. Let's see what the Doctor also does for Crombie.