I’ve been surrounded by footie shirts all day and it’s occurred to me that the biggest branding opportunity in football club strips is literally a one-off opportunity. No branding. None. An opportunity to go back to the glory days of colours and club shields and club logos. Back to the clean, crisp, distinct, stylish and innocent days of belonging…not business. Who’s the team who has nothing on their shirts? The name on everyone’s lips. Sales? Through the roof, Brian.
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